How Gratitude Can Strengthen   And Grow A Business During A Crisis

How Gratitude Can Strengthen And Grow A Business During A Crisis

The COVID-19 crisis has affected people in every way imaginable, including the way they view their life. For some, the pandemic has made them stop taking good things and people in their life for granted; for others, the silver linings are harder to find.

Having and showing gratitude in the midst of a crisis can be difficult, but research shows that it improves one’s health and overall quality of life. And in business, leaders and employees will strengthen the company if they prioritize gratitude during difficult times, says Michele Bailey (www.michelebailey.com), ForbesBooks author of The Currency of Gratitude: Turning Small Gestures into Powerful Business Results.

“Times of true crisis may challenge our ability to experience and express gratitude, but such difficult times also demand that we work on enhancing our capacity for doing both,” says Bailey, who is also founder/CEO of The Blazing Group, a brand and culture agency.

“Gratitude is seated at the heart of any truly great company culture, and it results in employees who live and breathe your brand. Employees who practice gratitude across personal and professional relationships will not only drive their personal happiness, they will drive business growth. Gratitude is a currency in the sense that it accumulates as a result of being shared.”

Bailey offers ways to incorporate gratitude into your life and business during a crisis and the benefits of doing so.

  • Lose the scarcity mindset. Bailey says a crisis often encourages people to fall back on scarcity thinking – what they don’t have – as pressures prompt some to react with fear and anxiety. What’s needed instead, she says, is an appreciation for each other that leads to people finding ways to help each other. “I cannot stress enough that a crisis is not the time to retreat to a scarcity mindset,” she says. “Instead, it’s precisely the time to think of others, deepen our relationships and recognize the importance of support networks. It’s time to show renewed commitment to customers and communities as well as sensitivities to the challenges they are facing.”
  • Think of all you can do, and for whom. Learning to show gratitude on a wider scale starts with these questions, Bailey says: Who has gone above and beyond to help me professionally, and why? How will I show my gratitude to these people? How can I give back to others? How can I make a difference in the lives of those around me and in the lives of others in need? Who have I taken for granted?” ”I believe in my heart that gratefulness is a social disposition or an attitude,” Bailey says, “and as such, it requires that we express it – and exchange it – with others. This is how we connect with one another in a way that lasts.”
  • Embrace the strength of your team. Bailey says the resilience that’s honed by steady leaders and unified teams becomes stronger in times of trouble. People feeling isolated and vulnerable need to be thankful for good teammates, approach them for support and reciprocate. “When times are tough,” Bailey says “we can embrace and feel gratitude for what we still have, and we can use that strength of team – of ‘we’re all in this together’ – to fuel our individual and collective forward motion. Identify the people who give you a sense of value and purpose and examine what you value most about your relationships. In times of struggle, it’s our relationships that pull us through.”

“The world may change in surprising and challenging ways,” Bailey says, “but that only makes gratitude more important than ever.”

About the Author, Michele Bailey

Michele Bailey (www.michelebailey.com) is the ForbesBooks author of The Currency Of Gratitude: Turning Small Gestures Into Powerful Business Results and founder/CEO of The Blazing Group, a brand and culture agency born of her strategy-first approach to business and desire to enhance employee wellness in pursuit of business goals. She is also the founder of My Big Idea™, a mentoring program designed to propel individuals toward their personal and professional goals. Bailey has been recognized for contributions to women and entrepreneurship with honors such as the Bank of Montreal Expansion & Growth in Small Business Award and the Women’s Business Enterprise Leader Award in 2020. Bailey is a popular speaker and is also the author of a previous book, It’s NOT All About You, It’s About the Company You Keep.

Rules to Being a Really Lousy Leader                                  by Mark Oristano

Rules to Being a Really Lousy Leader by Mark Oristano

Bad leaders have something over the good ones. Bad leaders have much better job security. Why? Simple. They run off anybody who is a threat to them before any damage can be done. Bad leadership is an art form. It’s not easy to make yourself into the kind of leader who nobody wants to follow anywhere. And because this underrated art form and the job security that goes with it are seemingly in great demand… here are Five Rules for Lousy Leadership!

WHAT’S RIGHT IS WHAT I SAY IS RIGHT!

A very simple way to let everybody know, right out of the gate, that there is only one person at the top, and that person is you. Your genius, your organization skills, your foresight and intelligence will take you on to new heights, despite your team’s ineptitude. From the start you simply tell them, “It’s all been carved in stone. I speak. You agree.” It’s amazing how effective a weapon this can be in your Lousy Leadership arsenal.  You ever see those shows about Buckingham Palace, and how the help all stops and bow their heads whenever a royal walks by? Well, that’s how your people will be whenever you walk down the hall. Or, better yet, whenever you burst into a room and yell out, “Who’s working hard today?” Just the sort of thing to make their little hairs on the back of their insecure little necks stand on end.

KEEP THAT GREAT PLAN YOU MADE ALL TO YOURSELF

Somewhere deep in your desk drawer, although you’ve likely forgotten where, there is a copy of the master plan you drew up for the company. Well, the master plan the vice-presidents drew up under threat of loss of parking spaces if they ever deny you wrote it. It’s probably really a pretty good plan. Take the company forward, get everyone on the same page. But it involves a true terror for a Lousy Leader. To implement the plan, one department must know what another department is doing. And you can’t have that. So when you are asked about the plan you say, “Yeah, we have a plan. What great business doesn’t? But if I want you to know what’s going on in another department, I’ll tell you what’s going on in another department.” Quick about face and back to your private dining room.

IT’S NOT A LIE IF YOU BELIEVE IT

Your people know you to be a person of impeccable honor. (Right!) They must trust you because, to a large degree, you never have any interaction with them, so they must believe you are doing the top job just brilliantly. On those rare and unfortunate occasions when you find yourself forced to mingle, at a staff meeting, at the all too rare awards handouts or, god forbid, on Pizza Friday, there is a simple way to let everybody know that everything is alright. When called on to speak, just take the mic, fake that sincere look and say, “People – one thing is always true. You know I would never lie to my family!” Look out over their faces, bask in the warmth of their admiration for you. Quick about face and back to your office, door closed as always.

IT’S VERY SIMPLE REALLY

So many unknowing people think that leadership is a terribly difficult task to master. To get to that seven-figure salary level must take years of climbing the ladder, finding a mentor, and so on. However, you know the truth is that even though others helped you out (now and then) you made the climb on your own. There’s nobody to thank when they come to interview you for Forbes or Fortune. All the admiration is aimed at you because you did it your way. And now, at the top, you pass along this key piece of wisdom to your people. “I gave you your orders. Now carry them out.” Magic words that put you and your management style in sharp focus. And the great thing is, if you give them orders that are lousy, and they carry them out… then it’s their fault for doing a lousy job!

MAKE SURE EVERYBODY IS SCARED OF YOU

This last one is so obvious, it’s almost shameful to list it for you. The greatest motivator of all… fear. If you can arrange the office so that the mere sight of you makes breath catch in your people’s throats, you’re on the way to becoming a Lousy Leader. Everything else is small potatoes next to this rule. Tell them if they want a friend to get a dog. Nothing… NOTHING succeeds like FEAR.

OK, so sorry this isn’t written in the Sarcastica font. Nobody sets out to be a lousy leader. Some people can’t help it because it stems from their personalities. Some people fail because the training they got was woefully inadequate. Some can’t cut it because they are afraid of leading others. And some just think they’re naturals and they become General Patton-2.0, they want their people to feel the fear.

(SPOILER – IT DOESN’T WORK!)

About the Author:

Mark Oristano has distilled the leadership lessons he learned in 30 years as an NFL broadcaster into a concise, complete course in leadership with principle. Lessons learned from his years in the front office of the original Dallas Cowboys makes compelling, yet easy to implement, rules for solid leadership. For more information, please visit: https://markoristano.com.

 

How to Obtain the Best Business Negotiation Results

How to Obtain the Best Business Negotiation Results

Written by Executive Leadership Coach, Denise Louise Jeffrey 

Whether pushing for promotion, bargaining for extra budget or trying to convince a client to get on board, negotiation is a necessary part of business life. Most of us aren’t born with this skill, but it’s well worth taking the time to conquer for the benefits that it can bring – from forging better business relationships to reaping great rewards… whatever they may look like for you.  With insight from Executive and Leadership Coach Denise Louise Jeffrey, here’s how to influence your way to great negotiations and seal the deal:

BE PREPARED…
One of the most important things to do when negotiating, is to put in the groundwork before anything begins. A common combination, and a vain one at that, is to be overconfident but under-prepared. Always take time to put the research in, and make sure you know what you’re getting yourself into. If you know who you’re meeting, carry out some background research, perhaps familiarizing yourself with their role and career trajectory. Also educate yourself on the project at hand, so that you’re well positioned to address any questions that may arise, and provide answers backed up by cold, hard facts.

BE ATTENTIVE…
Being attentive takes on many types of meaning in negotiations. No matter who you’re up against, always take the time to listen and show that you’re taking on board what they say. This is a two-way street, and there needs to be a mutual respect and understanding for what one another wants from the meeting. But being attentive also means being observant of their behavior, and as Denise suggests, you should use this to negotiate “with an outlook of achieving different outcomes that could be acceptable for all, depending on the style of bargaining your counterpart pursues.” Being able to pay attention to and, recognize their tactics, is key. This leads us onto the final step

BE ADAPTABLE…
As Denise tells us, negotiation isn’t a one-solution situation, and what works for one person may not work for the next. Being able to adapt based on your negotiator’s behavior is a key part in increasing your likelihood of success in the transaction. According to Denise, you can do this through noting their negotiation traits, which have been broken down into four archetypal types: The ‘My Way or the Highway’ type, the ‘Sweet Talker’ type, and the ‘Devil’s in the Details’ type and the ‘Let’s Not Rock the Boat’ type. The key is to then meet them on their level, unless – and this is one exception to the rule – they are being inappropriate or aggressive, in which case, call them out for their unprofessionalism and part ways. Denise’s recommended negotiation approaches are tailored to each category.

Ultimately, the most valuable skill a negotiator can possess is “being able to adapt and negotiate in all styles – not just the one you are most comfortable with.” Being prepared, attentive, altering your behavior based on theirs, and adapting accordingly on the day, is what will give you the highest chance of the best possible outcome.

 

The One Form of Marketing That ALWAYS Works

The One Form of Marketing That ALWAYS Works

By Ted Janusz

Can you relate to this?  John Wannamaker, the Philadelphia department store magnate, said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”   But there is one form of marketing, that ALWAYS works … what is it?

WORD OF MOUTH!

Of course, now with the internet and social media, you could call it WORLD of mouth marketing.  People are six times more likely to rely on the word of other people when making a buying decision rather than advertising.

In fact, 80% of consumer buying decisions are based on personal recommendations.  Here’s why it works …

The average American adult knows 400 people … people you work with, went to school with, or people you know socially.  If you assume each of those 400 people know 400 others (of course, there will be some overlap – but let’s keep it simple), you now have an immediate network of 140,000 people.

And if you assume those 140,000 people know 400 others, you are up to one-third of the US population.  And what will people spread about your business, good news or bad? Right! Bad news!

Your average satisfied customer will tell 5 to 8 others. But your average upset customer (if you have any) will 10 to 16. In fact, one in five will tell 20 people how upset you have made them.

In their book Creating Customer Evangelists, authors Ben McConnell and Jackie Huba say, “Competition for entertainment dollars – where Dallas Mavericks owner Mark Cuban says he competes – is fierce. To succeed, he must continually focus on increasing the average lifetime value of a Mavs season ticket holder. In 2002, that figure was $300,000, according to Cuban. “The Chicago Cubs, you’ve got to wait in line to get your season tickets,” he says. “That’s the goal … then I don’t have to spend lots of money on salespeople and all kinds of support efforts – I’ve just got to keep [customers] happy. It’s a lot easier to keep ‘em happy than to go out and get new ones to replace ‘em.”

Now the lifetime value of one of your customers may not be $300,000 like it is for the Dallas Mavericks. But once you determine what that value is for you, you’ll realize how important to keep those customers happy – since they, bar none, are your best source of marketing.

Ted Janusz, MBA, CSP is a Certified Speaking Professional who has delighted audiences for more than 5,000 hours, in 49 of the 50 United States, in Canada from Halifax to Vancouver, in Australia, Mexico, and Puerto Rico. Learn more at www.januspresentations.com.

 

3 Tips for Leading a Successful Entrepreneurial Life

3 Tips for Leading a Successful Entrepreneurial Life

The life of an entrepreneur – or at least the idea behind that life – can seem enticing to just about everyone.   You launch a new enterprise that makes millions – and maybe even changes the way people lead their lives.  But why do some people follow through on such visions with great fanfare and success, while others fail miserably – or never follow through at all?

“There’s just this mindset that the very best entrepreneurs have that positions them for success when others around them are struggling and unable to stay the course,” says Peter J. Strauss (www.peterjstrauss.com), an attorney, entrepreneur and author of the upcoming book The Accidental Life.

Strauss says that anyone who is feeling the entrepreneurial tug, and wants to mimic the most successful entrepreneurs, would do well to consider these three points:

  • Remember that fortune favors the bold. On the outside entrepreneurs may appear confident and assured in their actions, ready to take the steps needed to achieve success without hesitation. In reality, Strauss says, most successful entrepreneurs have a voice inside them imploring them to wait, to not take that chance. The difference between them and others is they ignore that inner voice. “In my career, I tried to prepare myself as best I could for my next step, but I always had to take a leap of faith to some degree,” Strauss says. “There’s never going to be perfect time or situation that is a guaranteed win. For any significant opportunity, there is always a risk.”
  • Take the “life gives you lemons” approach. Things don’t always work out the way we hope, but that doesn’t mean you have to accept defeat. Strauss points out that Steve Jobs was once fired by the board of the company he founded. “Steve Jobs easily could have decided that his life as an entrepreneur was not meant to be,” Strauss says. “Instead, he built another company and eventually found himself back at the helm of Apple. Jobs knew that whatever happened, his was not going to be a story of failure.” It’s inevitable that life will throw you curveballs, he says, so learn to hit them. “The good news is that adaptability can be learned,” Strauss says. “The more you train yourself to see possibility in the curveballs, the more you will adapt to hitting singles, doubles and even home runs.”
  • Understand the “family” connection. Businesses often describe their organizations as “family.” Sometimes that’s just lip service, Strauss says, but in the best corporate cultures the team respects one another and holds each other accountable – much like a family. “If you are in a leadership position, it’s up to you to instill this mindset and to be the role model for it in your company,” he says. He even discovered that the business family he created as an entrepreneur helped make him a better parent. “If I don’t set clear goals and expectations at work, I can’t be disappointed or surprised when my team falls short,” he says. “The same holds true at home. Framing expectations as a dialogue will make your family and your team feel valued.”

“Ultimately, no matter the obstacles, entrepreneurs just find a way to persevere and get the job done,” Strauss says. “But that doesn’t mean it’s always easy. There are real risks involved. People rarely see all the ins and outs and ups and downs of what it takes to reach a place where you feel real success.”

About Peter J. Strauss

Peter J. Strauss (www.peterjstrauss.com) is an attorney, entrepreneur and author of several books, including the soon-to-be-released The Accidental Life. He is the founder and managing member of The Strauss Law Firm, LLC, on Hilton Head Island, S.C, and also the founder and CEO of Hamilton Captive Management, LLC. He is a graduate of the New England School of Law and of Harvard Business School’s Owner/President Management program.